AO World PLC


  • Location | Bolton
  • Size | 47m2
  • Duration | 2 months

Established in 2001, is the UK’s largest online retailer of household appliances and currently has a product range of approximately 4,000 items. In 2014, AO floated on the London Stock Exchange and launched, which is based in Germany. It continued its European expansion with a new launch in the Netherlands in 2016.

The Brief

AO World was looking to invest in supporting its growth with key infrastructure upgrades at the company’s new Headquarters in Bolton.

The project brief involved the construction of a new data centre facility on the third floor of the Parklands building.

The proposal was based on a Tier II data centre design and utilises highly efficient DX cooling systems that are able to offer a potential annualised PUE of circa 1.39.

The Conclusion

Installation With thousands of customer ordering on the website daily, it was critical that the design of the new data centre delivered resilience, capacity and room for planned expansion.

This design delivered on all three core aspects and is a model that AO look to replicate across a planned European roll out.

Andy Hirst, Technical Director for Sudlows commented:

“AO is one of the UK’s fastest growing e-commerce retailers. This new cutting edge data centre is fundamental to maintaining their impressive growth and will ensure that the logistical and customer services departments have a robust platform to deliver their excellent service.”

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